For those of you who don't like reading lengthy reviews and just want get the summary of it all, then I will tell you this. It was ABSOLUTELY AWESOME. And for those of you would like to know why, then allow me to explain.
The new Novo 7 star cinema at the Festival Center Mall, from the get go gave me a VIP experience. It had a special entrance where the Novo cinema staff greeted me. Since I was early, I was asked to wait in the lounge area where they have installed comfortable and visually appealing seats. They informed me that with the Novo 7 star experience, I can order gourmet meals which will be prepared and delivered while I was watching the movie. After looking at the menu, I was spoiled with choice. Each item in the menu was appetizing and delicious but I chose to get a classic club sandwich & raspberry cheesecake for desert. They provided the sandwich before the movie started and the desert sometime in the middle as I requested.
The seats at the Novo 7 stars are by far the best I have ever sat in. It is electrically reclining and felt as if I was travelling in business class. It also has a button which can be pressed to summon one of the Novo 7 star staff, if you like to order anything else from the menu. They also gave a blanket & a pillow which was packed in a airtight bag.
In short, it is an experience worth having, specially for those who cannot sit in the normal cinema seats for more than one and a half hours. The cost of each ticket is AED150 while the gourmet meals will cost about AED30 to 50 per person depending on what you order. Reasonably priced I would say, since normal food (non-fast-food which is the healthy option) at the food court costs about the same. The option of having your lunch/dinner while watching a movie saves time, for a busy person like me, is a good thing.
I definitely had "A Great Time Out"